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HAWAI'I CC COVID-19 INFORMATION
In response to the ongoing COVID-19 pandemic, personal safety practices are still in effect. Find more information about what you need to do to stay safe, please visit hawaii.hawaii.edu/covid-19.

Marketing

Marketing

The Marketing Program is designed to directly align students with one of three potential paths upon graduation. Paths include freelance positions in digital design, marketing, or advertising; industry employment; and transfer to a four-year institution. With courses focused on graphic arts, branding, economics, management, marketing, international relations, and a working employment portfolio created and available upon program completion, graduates will be able to apply concepts and strategies directly to the benefit and/or advancement of their professional and/or academic careers.

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Certificate of Achievement (CA)
Associate in Applied Science degree (AAS)

PROGRAM LEARNING OUTCOMES

Upon successful completion, students are prepared to:

  • Synthesize principles and concepts of marketing in developing a marketing plan.
  • Devise marketing campaigns/presentations in diverse formats that are adaptable to different target markets and stakeholders.
  • Use customer relationship management strategies within any business or retail organization.
  • Use management and organizational behavior principles and skills for any marketing occupation.
  • Develop the ability to think strategically as an individual and effective team member.
  • Demonstrate work attitude and appearance consistent with professional practices.
  • Develop current technology skills and the ability to utilize those skills in real world situations.
  • Develop an understanding of evolutionary globalization and the technological advancements associated with the dynamic business environment.

Course Learning Outcomes

  • Kawaauhau, Donala
    934-2549
    donala@hawaii.edu

The Career and Technical Education (CTE) programs at Hawai‘i CC are an integral part of the local community and reflect its day-to-day life. Close cooperation among the faculty, employers, and employees in the community is maintained. One of the most effective formal means of providing for this type of cooperation is the Program Advisory Council. These groups advise their respective programs of training needs and new developments in the field. Councils include employers, alumni, and others knowledgeable about the field.

 

Marketing Program Advisory Council:

  • Kate Carvalho, Administrative Asst., Hawaii Tribune-Herald
  • Alia Chocol, Owner, Helping Hands Concierge
  • Chelson DeJesus, Owner, On3 Clothing Inc.

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Jason Roberson
After a work injury ended my construction career, I knew getting a college education was essential for moving forward with my life. I'm so grateful Hawai'i Community College – Pālamanui was here when I needed it most.
Jason Roberson Hawai'i Community College Liberal Arts Program Alumnus
Evan
I think what I appreciated most about Hawai‘i Community College was the friendly atmosphere and how willing the faculty and staff were to help you to achieve your goals.
Evan Matsuyama
Eric
Attending Hawai'i Community College was the most important and best step I have ever taken to better my future. My experience at Hawai‘i CC was by far one of the best experiences of my life. Hawai‘i CC was very accommodating to my schedule, and it is definitely nice to have a college that was affordable and nearby.
Eric Dela Rosa SYSTEM ADMINISTRATOR AT CANADA-FRANCE-HAWAII TELESCOPE (CFHT)