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The Marketing Program is designed to directly align students with one of three potential paths upon graduation. Paths include freelance positions in digital design, marketing, or advertising; industry employment; and transfer to a four-year institution. With courses focused on graphic arts, branding, economics, management, marketing, international relations, and a working employment portfolio created and available upon program completion, graduates will be able to apply concepts and strategies directly to the benefit and/or advancement of their professional and/or academic careers.

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Upon successful completion, students are prepared to:

  • Synthesize principles and concepts of marketing in developing a marketing plan.
  • Devise marketing campaigns/presentations in diverse formats that are adaptable to different target markets and stakeholders.
  • Use customer relationship management strategies within any business or retail organization.
  • Use management and organizational behavior principles and skills for any marketing occupation.
  • Develop the ability to think strategically as an individual and effective team member.
  • Demonstrate work attitude and appearance consistent with professional practices.
  • Develop current technology skills and the ability to utilize those skills in real world situations.
  • Develop an understanding of evolutionary globalization and the technological advancements associated with the dynamic business environment.

Course Learning Outcomes

  • Kawaauhau, Donala

The Career and Technical Education (CTE) programs at Hawai‘i CC are an integral part of the local community and reflect its day-to-day life. Close cooperation among the faculty, employers, and employees in the community is maintained. One of the most effective formal means of providing for this type of cooperation is the Program Advisory Council. These groups advise their respective programs of training needs and new developments in the field. Councils include employers, alumni, and others knowledgeable about the field.


Marketing Program Advisory Council:

  • Kate Carvalho, AdministrativeAssistant, HawaiiTribune-Herald
  • Alia Chocol, Owner, Helping Hands Concierge
  • Chelson DeJesus, Owner, On3 Clothing, Inc.

CTE Annual Notice of Nondiscrimination

The University of Hawai‘i does not discriminate on the basis of race, sex, age, color, national origin, or disability. For inquiries regarding our nondiscrimination policies, please contact your campus designee noted in the link below.

UHCC applies an open access policy, with program admission based upon the completion of applicable course/testing prerequisites. The lack of English skills will not be a barrier to admission and participation in CTE programs.

Please read about the entire nondiscrimination policy, presented in 14 primary languages.